Pizza Rossa earning accolades for London Business School alumus


Corrado Accardi graduated from London Business School’s executive MBA program in 2013 and is now part the school’s incubator program for high-potential startup companies.

While there, Corrado won the school’s business plan competition and was named runner-up in the European Business Plan Competition for his work in developing Pizza Rossa – an idea for a pizzeria chain and franchise.

Pizza Rossa recently broke the record for the largest amount of crowdfunding equity raised in the UK, sourcing £440,000 (c. US$700,000) from 122 Crowdcube investors in just three weeks, leading it to be crowned ‘Best Start-Up of the Year’ in Crowdcube’s annual awards.

Pizza Rossa is to be a unique takeaway chain, offering tasty, convenient and affordable pizza-by-the-slice to busy workers without compromising on quality. It now looks forward to opening its first premises in the City of London this coming March.

“Pizza is our core product and the one that is the driver but we will have a lot of other quality Italian products including coffee, pastries, cake and so on,” says Corrado.

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